All of this talk of Toby Keith and his Red Solo Cup makes me wonder what is really inside that little cup of his.

Toby Keith’s love affair with mezcal began when he first crossed the Texas border into Mexico, and met his first worm in the bottom of a bottle. Now Toby is introducing his own brand of mezcal, Wild Shot, throughout the U.S.

“I remember going across the border when I first started playing around Brownsville [Texas] and Las Cruces [New Mexico],” Toby tells The Boot. “When I crossed into those border towns of Laredo and Juarez, and walked into that first cantina, it was just fascinating to me.”

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